About Us
At BACKAM, we are inspired by the profound care and wisdom passed down through generations — especially the ways our ancestors carried, nurtured, and protected their children.
Our story began with a simple question: How can we bring the best of tradition into modern parenting?
Watching West African mothers gently back their babies — creating a natural hammock of security and love — showed us the power of connection. This age-old method not only soothed babies instantly but also freed mothers' hands to live fully. But in today’s world, many parents are seeking a way to maintain that connection while navigating modern life.
Our Mission
We set out to reimagine traditional parenting practices for today’s families — creating thoughtful, beautifully designed products that honor heritage while solving real, modern challenges.
Our first product — a modern baby carrier inspired by West African back-carrying — was born from this mission, but our vision reaches far beyond one item.
What Drives Us
- To preserve and celebrate ancestral wisdom by reinterpreting it in ways that serve today’s parents.
- To empower all parents — mothers, fathers, and caregivers — to bond deeply with their children through practical, inclusive solutions.
- To design products that nurture both parent and child — supporting emotional connection and physical wellbeing.
- To create tools that make parenting feel intentional, beautiful, and rooted in legacy — so that love and care are carried forward, generation after generation.
Where We’re Going
Our journey starts with a carrier, but our commitment is to a lifestyle of nurturing and connection — through products, education, and community that reflect the depth of heritage and the needs of modern families.
We believe that parenting is a legacy act — and through every product we create, we aim to hold that legacy with care, innovation, and love.
Our Promise
- Rooted in Heritage — Honoring the care of generations past.
- Designed for Modern Life — Functional, beautiful, and inclusive.
- Focused on Connection — Supporting the bond between parent and child.
Carry Heritage. Carry Love. Carry the Future.